Authentic Culinary Placemaking
DESTINATION STRATEGY | CURATION & SOURCING | MARKETING & VISUAL STORYTELLING
In my experience, nothing connects people to a place quite like the shared language of local food and drink. I design memorable visitor experiences that drive footfall and celebrate regional culture, transforming spaces into vibrant social hubs where communities want to gather and return to.
Many operators excel at baseline food and beverage delivery but lack the specialised expertise to program their spaces, create high-margin events and experiences, build robust customer databases, or curate and manage collaborative events with premium local food and drink producers, street food vendors and chefs.
Who I work with
I help heritage properties, visitor attractions, hospitality groups, developers, local authorities and Business Improvement Districts (BIDs) bring their physical spaces to life.
Whether you manage a historic country estate, a public space, a venue, or a modern mixed-use development, I work with you to turn your venue into a thriving food and drink destination.
By auditing the guest journey and designing memorable, experiential events, I help you solve very real challenges: enhancing the visitor experience, filling quiet weekdays, encouraging repeat visits and increasing dwell time, and building steady, reliable revenue.
Ultimately, my goal is to help you drive busy footfall through experiential food and drink events, build a genuine community, and create a place that people are excited to talk about and return to.
Services
I design year-round food-led activation plans. My focus is on creating immersive food and drink experiences that are memorable, highly repeatable, and designed to build a genuinely loyal local following. I source the best independent culinary operators - tapping into my trusted network of food and drink producers, independent street food vendors, and chefs to bring authentic energy and a sense of "theatre" straight to your spaces.
Experiential Food & Drink Placemaking
visual Storytelling & Content creation
An event is only as successful as the marketing behind it. To make sure your new programming is an instant, highly visible success, I offer an in-house, lifestyle-led promotional content service.
Marketing Review & Campaign Strategy
Even the best event won't work if the right people don't know about it. I take a look at your current marketing—your website, email newsletter, social media, and local PR—and give you an honest, practical review of what is working and what is wasting your time and budget. I help you build a clear, simple strategy that gets people through your door.
Experience Auditing & Operational Polish
I look at your visitor journey from a fresh perspective—evaluating exactly how a guest experiences your venue, from their first click online to the moment they drive away. By making small, smart adjustments to how you guide them, we can prevent lost bookings and increase what they spend with you on the day.
My Experience
Everything I recommend comes from years of experience curating, marketing and executing experiential food and drink events. I only recommend what I’ve tried, tested, and know works in the real world and includes:
Experiential Food & Drink Event Curation & Management
Culinary Tourism & Estate Activation
Hospitality Marketing
Commercial Sales