While at Thornbridge, my focus was on getting more people through the gates and keeping the estate busy. I designed and launched a targeted program to boost weekday footfall, raise café sales, and create new revenue streams:  

Artisan Food Markets: Built our premium Artisan Food Market from the ground up—sourcing and coordinating over 20 local vendors to create a major regional weekend draw.  

Experiential Workshops: Curated a successful program of craft workshops in the estate gardens and Orangery, dynamically bundling them with lunch or afternoon tea packages and boosting sales through a new gift voucher booking system.  

Themed Tours: Developed special food-led house tours, including guided beer and food pairings in collaboration with a local brewery.  

I built this 5-star regional culinary tourism business from a simple idea into a thriving, profitable brand. Over the last seven years, I’ve hosted thousands of public and corporate guests, partnering with over 50 regional venues, chefs and artisan producers:  

Curated Trails: Designed four flagship food tour routes across Sheffield city centre and Kelham Island, giving me a deep, practical understanding of local food trends, complex event logistics and visitor behaviour.  

Tech-Led Experiences: Sourced, contracted, and set up app-based technology to offer self-guided culinary trails across multiple independent venues.  

National Press: Gained widespread national press coverage in The Guardian, The Times, and Yorkshire Life, helping put the region’s food scene on the map.  

Hospitality Commercial Strategy: Responsible for the sales and marketing across a portfolio of five gastro pubs and casual dining venues.

Experiential Event Focus: Tasked with finding creative ways to keep the venues busy, designing set menus, wine tastings, and beer dinners to fill our quiet weeknights, alongside running all of our major seasonal campaigns.

Campaign Execution: Responsible for the full marketing strategy, I also captured all the promotional food photography and video in-house.  

Relationship & Stakeholder Management: I managed a regional portfolio of hospitality clients, acting as a trusted business advisor.

Digital Marketing Excellence: I worked closely with owners to deliver website development, SEO, and digital marketing strategies that aligned directly with their real-world commercial goals.  I completed the CIM Digital Marketing Qualification in 2018.